Eight Lucky Shell Helix Customers have won a RM10,000 Car Enhancement Package each
Recently, Shell Malaysia launched a new communication campaign for Shell Helix, the leading passenger car motor oils. The campaign is entitled, ‘What the road takes out, Shell Helix puts back’, to highlight Shell Helix’s special formulation with active cleansing agents to prevent the build-up of engine grime. It stops dirt particles from accumulating, giving motorists a smoother, quieter and more responsive drive.
In conjunction with this communications campaign, the ‘Shell Helix Reenergise My Ride’ contest was organised to give loyal Shell Helix customers a chance to experience the reenergising benefits of this premium motor oil. The contest, which took place from 1st July – 31st August 2007, attracted contestants from across Malaysia.
To enter the contest, participants had to purchase a Shell Helix 3L/4L pack, take a picture of themselves with their car, and complete a slogan that expresses their passion to seek for a more reenergised ride.
So far, a total of RM80,000 worth of car enhancement packages have been given away. Eight lucky drivers have been selected as winners, bringing home new rims, wheels, spoilers and most importantly, reenergised engines.
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